The platform is rolling out a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company disclosed that it now features over 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development coincides with a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this material is considered mass-produced AI material, a label for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, according to their own choices,” said a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, more than 100 million media items are uploaded to the platform each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the amount of artificial media they view by opening the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that can already be controlled under the tool include news, style, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige creators to label lifelike artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth add an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This action is intended to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2m educational fund for professionals and institutions to develop educational content about ethical AI use. This project will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
The platform has justified its content review process, amid discussion over intentions to cut jobs for hundreds of safety staff in Britain. TikTok is set to eliminate hundreds of positions in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content before it is viewed by people. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is really helping us process content quickly.”
